Fall is in the air, and the beauty world is responding with powerful new events and product drops.
Major Events & Trade Shows
- Beauty Fair, São Paulo, Brazil (Sept 6–9) — One of Latin America’s biggest B2B exhibitions covering cosmetics, hair care, nail, and salon services.
- Professional Beauty South Africa, Cape Town (Sept 7–8) — Local & regional professionals gathering for product launches, innovation sharing, and networking.
- K-Beauty Expo, Goyang, South Korea (Sept 11–13) — Strong focus on skincare tech, exports, and K-beauty’s continued global influence.
- Ubiquitous Women’s Expo, Hanover, MD, USA (Sept 5–7) — Broad beauty, wellness, lifestyle offerings; good visibility among both trade and consumers.
- Other gatherings: Beauty Forum Wien, SPATEC, Beauty Life Expo Antalya among others across Europe, Asia, and the Americas.
Product Launches & Market Trends
- Strong launches in skincare & body care emphasizing hydration, natural / adaptogenic ingredients, antioxidants. Éminence’s Ashwagandha restorative cream is an example.
- New makeup drops geared toward fall: foundations with balanced finishes (not too matte, not too dewy), lip products, and more vibrant seasonal shades.
- Fragrance trends: richer, mood-oriented scents, including launches by major designers that combine heritage branding and modern luxury formatting.
- Cosmetic kits / subscription boxes: curated beauty boxes (e.g. by Allure) are being promoted heavily, with strong value propositions and combining both skincare and makeup for complexion glow & radiant skin.
For manufacturers like us, these events highlight the growing demand for sustainable, customizable beauty tools—areas where we excel in OEM/ODM brush solutions.
Keywords from Google: September Beauty Trends, OEM Beauty Tools, Custom Brush, Globl Trade Shows.
