Beauty trends

May 2026 Beauty Industry Pulse

-Global Beauty Trade Shows & Manufacturing Trends

May remains one of the most active months for the global beauty industry, with major exhibitions, sourcing events, and new products launches driving international business activity.

One of the key highlights is the China Beauty Expo (CBE) in Shanghai, where global beauty brands, OEM manufacturers, salon suppliers, and packaging companies gather to explore new opportunities and future market trends. This year’s exhibition places strong emphasis on sustainable materials, customized beauty tools, and smart manufacturing solutions.

Sustainability, Customization & Professional Beauty Tools

Across global markets, demand continues growing for eco-friendly and retail-ready beauty products. Categories such as hair brush, beauty brushes, scalp massage tools, and body care accessories remain highly active among distributors and private-label brands.

Several important trends are shaping the industry in 2026:

  • Sustainable bamboo and wooden beauty tools or degradable straw or coffee material.
  • OEM & ODM product development.
  • Customized packaging and branding solutions.
  • Premium salon-quality products for retail markets, such as the round brush or blower.
  • Multi-functional scalp and body wellness tools, like the wood scalp massager or massage roller for leg muscle.

As a professional hairbrush factory and custom brush manufacturer in China, we are increasingly focusing on innovation, design flexibility, and stable production capacity to meet evolving global sourcing demands.

The beauty industry continues moving toward long-term manufacturing partnerships, premium product positioning, and sustainable development, making international trade exhibitions more important than ever for global buyers and beauty brands.

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