
August 2026 Beauty Industry Brief
-Global Beauty Events, Haircare Trends & New Sourcing Opportunities
August 2026, brings a strong lineup of international beauty and haircare events, giving brands, distributors and professional buyers new opportunities to discover beauty or body care products, technologies and manufacturing partners.
The Important Global Beauty Events in August of 2026
China Hair Expo – Took place in Guangzhou from August 1–3, bringing together companies focused on haircare, scalp care, hairdressing and professional salon tools or accessories products, scalp care machines.
Beauty Expo Australia 2026 – Which was held at ICC Sydney on August 15–16. The event featured 200+ professional beauty brands, beauty technology, K-Beauty, grooming, wellness and live product demonstrations.
The BTC Show 2026 – The show is taking place in Fort Lauderdale, Florida, August 22–25, highlighting professional hairstyling, hair tools, creativity and the global salon community.
Looking ahead, Beauty Connect Expo Cambodia will take place August 26–28 in Phnom Penh, covering cosmetics, aesthetics, beauty brushes, hairbrushes, scalp care, nails and spa. Premiere San Antonio follows on August 30–31 with professional hair and beauty education and exhibitions.
Trends to Watch
Hair wellness, scalp care, professional-quality styling brushes, sustainable materials and personalized beauty solutions continue gaining attention. Bond-repair and hydration-focused haircare are also becoming increasingly important for consumers seeking healthier, more manageable hair.
For international brands, August remains an important sourcing period for hairbrush, custom hairbrush, custom body brush and private-label beauty prodcuts. Working with an experienced custom hairbrush factory, custom brush manufacturer or beauty products factory can help brands develop customized materials, colors, functions, logos and packaging for upcoming collections.
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