August weather is hot in Northern, same as the busy beauty market. From luxury launches to global trade shows, August is full of opportunities for the beauty industry.
Beauty Trade Shows & Industry Events
- International Congress of Esthetics & Spa (ICES) — August 24–25, Long Beach, USA. A premier North American event focusing on skincare, spa trends, innovation, and education for estheticians and wellness professionals.
- Belleza Y Salud Beauty — August 14–17, Bogota, Colombia. A notable Latin American trade fair celebrating beauty and health.
- Beauty Expo Australia — Around mid-August, Sydney, Australia. A major professional beauty event ideal for networking and brand showcasing in the Asia–Pacific region.
- England’s Superdrug Presents — August 22–25, London. A consumer-facing beauty event offering goodie bags and games—influencer- and audience-favorite for product exposure
Major Beauty Launches & Industry Buzz
- Louis Vuitton’s First Makeup Line Launch — August 20 (China), global pre-launch on August 25, full releases on August 29. This luxe line includes lipsticks, balms, and palettes wrapped in iconic LV-designed, refillable packaging.
- New Beauty Product Drops — Fresh skincare and haircare formulas hitting the market in August, including customizable shampoo tablets, niacinamide body lotion, scalp elixir, and more from brands like Gemz, Olay, OleHenriksen, and Virtue.
- Sephora Store Manager Conference (SMC) — August 3–6, Las Vegas. Key industry professionals—including Hailey Bieber—attended immersive brand activations shaping future in-store product visibility
For manufacturers like us, these events highlight the growing demand for sustainable, customizable beauty tools—areas where we excel in OEM/ODM brush solutions.
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